How simple can it be! There is no simpler way to anything to function, other than the way nature created it! Simply Organic originated on the principles of organic! Healthy, Ecological, Fairness, and Care.
Pesticides, which in conventional agriculture are now being called Plant Protection Products to mitigate the negative implications of the word Pest ticide (to KILL) are very much like DRUGS! You can resist drugs for a long time, untill that moment when you try them for the first time, and that is when adiction kicks in! The more you use them, the more dependent you become and the harder to ween off the adiction! That is why conventionl farmers find it so hard to admit that Organic Agriculture actually works better than chemical based agriculture. They find that they cannot shed off the chemical addiction.
Simply Organic - it simply works!